5 ways to improve user onboarding

A smooth onboarding experience is key to immediately showing the value of your product. 
 
Onboarding is very important first step of your users’ journey. It’s a users first impression of the digital  experience they are about to embark on.
 
What is user onboarding?
 
User onboarding is the system of actively guiding users to find new value in your product. Through this onboarding process, companies ensure users will be successful when adopting the product or experiencing new features for the first time.
 
When planning user onboarding, I always start with empathy and understanding of the user and their circumstances.  They are visiting your web product because they have a problem and they need it solved. The sooner they see your solution’s real value, the sooner they will become a loyal customer.
 
New user onboarding has proved to be one of the most important parts of the user journey.
Some of key benefits of the having a top notch onboarding experience include
  • Increased user adoption
  • Reinforce your apps value
  • Highlight key benefits and features
  • Increases retention rates up to 50%

Heres 5 ways to improve your user onboarding.

Analyze, Iterate, and keep making it better

To create an engaging onboarding experience for your users, you should analyze and track their actions and usage patterns. The whole purpose of creating a user onboarding is to increase your conversion rates. If you don’t track and analyze every step, how would you know how to make it better?
 

Customer success

Customer Success describes the state where users progress from needing a problem solved to it being solved. If your customers fail using your products, it is a very clear indication that something in the experience need to be fixed.
 

Gather customer feedback

How your users feel about using your product is a very crucial element for user onboarding. Gathering customer feedback along the journey at critical points helps pinpoint trouble spots and allows for users to co-create the experience with you. Either with surveys or 5 star ratings, It is a great way to understand how your onboarding flow meets customer expectations from their perspective.  
 
 

Set a goal to show your unique value

Now you already know the problem your users  are coming to you to solve so it’s time for action!
 
Encourage new users to complete a goal. It’s a great way to integrate them into the platform and put them on the fast track to successfully obtaining their desired outcome in a shortened amount of time. 
 
 

Keeping it short and sweet

Creating a flow thats short and clear allows users to get past the beginning. However,  a very long user onboarding flow increases friction and decreases the probability of getting to the next step. When a flow consists of too many steps you lower the customers chances of success.

The bottom line

 
Keep your finger on the pulse of every step in your process to know what’s working and isn’t. Pay attention to the time it takes to complete onboarding, where people get stuck or give up, and address each issue as needed.
 
Improving your customer onboarding process never ends. You may need to rework if there’s a new feature added, or if you make big changes to your product or service. A thoughtful customer onboarding experience is a big part of the overall customer experience. With it, customers reach their desired outcomes faster and build loyalty to your brand.

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