North American Mission Board (NAMB) is a collection of Southern Baptists whose mission it is to plant churches around the U.S and give disaster relief during trouble times to affected communities
Main areas of responsibility
Design Sprint Facilitation
User Research
Information Architecture
UX Design
UI Design
Interaction Design
Rapid Prototyping
Target and challenge
The user base for this project consists of Baptist Church ministers called “Relationship Managers” who are responsible for planting new churches across the U.S especially in distressed areas.
The main requirements were to create a friendly and intuitive mobile app that helps on-the-go Relationship Managers stay organized, connected and on task.
Problem and discovery
NAMB had no existing digital product in place to serve as a central hub for Relationship Manager tasks and scheduling.
Users wanted scheduling and notifications. They also were in need of a comprehensive list of all prospects that can be filtered on a variety of data points and accessed quickly when they are on the move.
We facilitated a Design Sprint to bring the business and the users together in a way that would encourage dialogue, prioritize needs and visualize the most efficient way to complete tasks.
Outcomes and achievements
Through 5 day Design Sprint were able to get aligned through an intense collaboration between stakeholders and those intended to use this mobile app.
I designed an interactive prototype focusing on the main dashboard. It provided multiples avenues to search and view content. We also gave attention to on-boarding and tracking prospects through the life-cycle of their relationship with NAMB.
Relationship Manager
Users are provided cards with actionable items. This helps keep them on task ad in the know. Users are also provided multiple views (list, card & map) to help sort items quickly in addition to advanced filtering.
Prospect relationship tracking
After documenting who a Relationship Manager contacted, when and how it happened, users log the interactions, update notes and probability for success as needed.